Professional Summary
Dynamic and results-driven brand, talent, and A&R manager with over 15 years of experience in the music, entertainment, and media industries. Adept at strategic partnerships, artist relations, A&R development, and talent scouting. Proven expertise in brand collaborations, tour coordination, digital platform growth, and commercial deal execution. Recognized as one of Top Charts Africa’s 100 Most Influential People in 2024, a testament to my contributions to the African creative industry. Managed and developed adiverse roster of artists, including D’Banj, Djinee, Terry G, Kween, Kofo Wonder, Natty(UK), Precious Okoye, Omotayo, Nosa, Samuel Ajibola, Ada Ehi, Chike Agada, Bussine (Gabon), Late Papa Dennis (Kenya), Dark Suburb (Ghana), Platini P (Rwanda), MMZY, Kafayat Quadri, Sunkanmi, JJC Skillz, Walewaves, Hycent, Karat Kid, 9ice, and Teeblaq.

Key Achievements
• Revamped Cream Platform: Successfully restructured and revitalized the Cream
• Platform, leading to increased user engagement and talent discovery.
• Facilitated D’Banj’s Management Deal: Negotiated and secured a new management.
• deal for D’Banj with Temple Management, one of the biggest management companies in the industry.
• MTN Best of The Streets: Led a nationwide talent discovery campaign, engaging over 10,000 participants and increasing audience engagement by 40%.
• AFRIMA Success: Played a pivotal role in the successful execution of multiple All Africa Music Awards (AFRIMA) editions, overcoming challenges posed by the COVID-19 pandemic.
• Industry Recognition: Named one of the 100 Most Influential People by Top Charts Africa in 2024, highlighting significant contributions to the African music industry.

Professional Experience
Artiste Representative | AfroMusic Pop Television, Nigeria.
March 2020 – Present
• Acted as the primary point of contact for artists, performers, and industry professionals, coordinating talent bookings for programs, events, and appearances.
• Managed talent schedules for filming, interviews, and promotional events, ensuring timely communication and conflict resolution.
• Built and maintained strong relationships with talent and their representatives, fostering collaboration and trust.
• Head of Talent & Management | DKM / Cream Platform Limited April 2021 – 2024 • Oversaw the revamp of the Cream Platform, restructuring its talent acquisition, content creation, and artist development strategies.
• Led the signing and A&R development of new and emerging talents under the platform.
• Negotiated and facilitated a new management deal for D’Banj with Temple Management, positioning him with one of the biggest talent management companies in Africa.
• Managed brand partnerships, securing endorsement deals and collaborations with key industry players.
• Supervised team expansion, hiring and onboarding new talent managers, PR executives, and creative personnel.
• Spearheaded D’Banj’s 20th Anniversary Tour (2024), ensuring successful execution and media traction. Project Lead – MTN Best of The Streets. October 2023 – February 2024 • Oversaw the planning, execution, and evaluation of a nationwide talent discovery campaign.
• Collaborated with key stakeholders, including MTN, Parallex Bank, and Mikano Motors, to ensure seamless project execution.
• Managed event logistics, including venue selection, talent showcases, and judging processes.
• Developed and implemented marketing strategies, resulting in widespread participation and engagement. Talent Manager / A&R | Cream Entertainment Africa Ltd. June 2009 – Present
• Built and scaled a leading entertainment company, overseeing talent management, brand partnerships, and digital platform development.
• Negotiated high-value contracts and endorsements on behalf of artists, ensuring optimal brand alignment and revenue generation.
• Pioneered the use of digital platforms to connect artists with global audiences, increasing fan engagement by 50% year-over-year.
• Managed and consulted for top artists, including D’Banj, Djinee, Terry G, Kween, Kofo Wonder, Natty (UK), Precious Okoye, Omotayo, Nosa, Samuel Ajibola, Ada Ehi, Chike Agada, Bussine (Gabon), Late Papa Dennis (Kenya), Dark Suburb (Ghana), Platini P (Rwanda), MMZY, Kafayat Quadri, Sunkanmi, JJC Skillz, Walewaves, Hycent, Karat Kid, 9ice and Teeblaq.
• President | Association of Music Artiste Managers of Nigeria (AMAMN) March 2011 – Present
• Provided visionary leadership to the association, setting strategic goals and advocating for the interests of music artiste managers in Nigeria.
• Promoted ethical standards and best practices within the music artiste management profession. • Offered guidance and support to members on contract negotiations, artist development, and career management strategies.
• Talent (Artiste) Liaison / Manager | All Africa Music Awards (AFRIMA) 2014 – Present • Facilitated seamless communication and collaboration between artists, management teams, and AFRIMA organizers.
• Managed artist relations, addressing needs and ensuring a conducive environment for performances.
• Played a pivotal role in the successful execution of AFRIMA editions in Nigeria, Ghana, and Senegal.


Education
• MBA, Human Resources | Ladoke Akintola University of Technology (2011-2012)
• Postgraduate Diploma, Business Management | Ladoke Akintola University of Technology (2010-2011)
• B.Tech, Transport Management | Ladoke Akintola University of Technology (2001-2006)


Key Skills
• Artist & Repertoire (A&R) Management
• Talent Scouting & Development
• Strategic Planning & Market Analysis
• Contract Negotiation & Relationship Management
• Project Management & Event Coordination
• Digital Marketing & Social Media Strategy
• Team Leadership & Mentorship
Notable Awards & Recognitions
• Top Charts Africa 100 Most Influential People
• MTN Best of The Streets Campaign Success
• AFRIMA Execution Excellence
• Revamping Cream Platform for Talent Discovery Portfolio Highlights
• D’Banj’s Career Revamp: Successfully facilitated a new management deal with Temple
Management, leading to a resurgence in D’Banj’s career.
• Cream Platform Revamp: Transformed the Cream Platform into a leading talent discovery hub, increasing user engagement by 30%.
• MTN Best of The Streets: Discovered and showcased exceptional talents from grassroots communities, contributing to the growth of the Nigerian music industry.
• AFRIMA Editions: Managed artist relations for multiple AFRIMA editions, ensuring smooth coordination and execution of events across Nigeria, Ghana, and Senegal.
• President, Association of Music Artiste Managers of Nigeria (AMAMN): As the longstanding President of the Association of Music Artiste Managers of Nigeria (AMAMN), he has led efforts to improve professional standards, advocate for artistes' rights, and foster international collaborations, notably with MIDEM France. He has trained over 500 managers, promoted industry ethics, and enhanced Nigeria’s global music visibility through digital innovation and strategic partnerships.

Sijuade Oluwaseyi Adedokun’s career is a testament to the power of vision, talent, and purpose. With a proven track record in artist management, strategic alliances, and platform growth, Sijuade is poised to continue making significant contributions to the music and entertainment industry.